{"id":857,"date":"2022-05-30T13:41:28","date_gmt":"2022-05-30T11:41:28","guid":{"rendered":"https:\/\/maintain.design\/support\/?p=857"},"modified":"2022-05-31T18:56:53","modified_gmt":"2022-05-31T16:56:53","slug":"google-analytics-gebruiken","status":"publish","type":"post","link":"https:\/\/maintain.design\/support\/google-analytics-gebruiken\/","title":{"rendered":"Google Analytics gebruiken"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ _builder_version=”4.17.3″ custom_padding=”35px||35px||true|false” animation_direction=”bottom” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”0px||0px|||” animation_direction=”bottom” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” link_text_color=”#1E1E1E” link_font=”||on||||||” sticky_enabled=”0″]

Stap 1.
<\/strong><\/p>\n

    \n
  1. Log in met je Gmail-account. Ga naar google.com\/analytics<\/a><\/span> en klik op Begin vandaag nog<\/em>.<\/li>\n<\/ol>[\/et_pb_text][et_pb_image src=”https:\/\/maintain.design\/support\/wp-content\/uploads\/sites\/2\/2022\/05\/Google-Analytics-1.jpg” title_text=”Google Analytics 1″ show_in_lightbox=”on” force_fullwidth=”on” _builder_version=”4.17.3″ background_enable_color=”off” custom_margin=”0px||50px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]

    Stap 2.
    <\/strong><\/p>\n

      \n
    1. Meld je website aan en vul je website gegevens in. Wanneer je dit hebt gedaan kom je in een dashboard waar je alle activiteiten kunt zien die op dat moment plaatsvinden op je website, maar ook wat er is gebeurd.\u00a0<\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]

      Stap 3.
      <\/strong><\/p>\n

        \n
      1. Op de Homepage<\/em> in Google Analytics vind je de gegevens van de afgelopen 7 dagen. Je ziet hoeveel bezoekers er zijn geweest, hoeveel sessies er waren, hoe hoog het bouncepercentage is en hoelang de gemiddelde sessieduur is. Dit wordt gelijk vergeleken met de 7 dagen hiervoor. Ook zie je hoeveel actieve gebruikers er op dat moment op de website zijn.<\/li>\n<\/ol>[\/et_pb_text][et_pb_image src=”https:\/\/maintain.design\/support\/wp-content\/uploads\/sites\/2\/2022\/05\/Google-Analytics-2.jpg” title_text=”Google Analytics 2″ show_in_lightbox=”on” force_fullwidth=”on” _builder_version=”4.17.3″ background_enable_color=”off” custom_margin=”0px||50px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”]

        Stap 4.
        <\/strong><\/p>\n

          \n
        1. Aan de linkerkant kan je rapporten openen, waaronder Realtime<\/em>, Doelgroep<\/em>, Acquisitie<\/em>, Gedrag<\/em> en Conversies<\/em>.<\/li>\n<\/ol>[\/et_pb_text][et_pb_image src=”https:\/\/maintain.design\/support\/wp-content\/uploads\/sites\/2\/2022\/05\/Google-Analytics-3.jpg” title_text=”Google Analytics 3″ show_in_lightbox=”on” force_fullwidth=”on” _builder_version=”4.17.3″ background_enable_color=”off” custom_margin=”0px||-3px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”50px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]

          Stap 5.
          <\/strong><\/p>\n

            \n
          1. Onder Realtime<\/em> vind je gegevens van de gebruikers die de afgelopen 5 minuten je website hebben bezocht.<\/li>\n<\/ol>[\/et_pb_text][et_pb_image src=”https:\/\/maintain.design\/support\/wp-content\/uploads\/sites\/2\/2022\/05\/Google-Analytics-4.jpg” title_text=”Google Analytics 4″ show_in_lightbox=”on” force_fullwidth=”on” _builder_version=”4.17.3″ background_enable_color=”off” custom_margin=”0px||50px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]

            Stap 6.
            <\/strong>Bij Doelgroep<\/em> vind je informatie over je doelgroep, zoals de leeftijd van je bezoekers, hun locatie en op wat voor apparaten ze je website op zoeken.<\/p>\n

            <\/strong><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/maintain.design\/support\/wp-content\/uploads\/sites\/2\/2022\/05\/Google-Analytics-5.jpg” title_text=”Google Analytics 5″ show_in_lightbox=”on” force_fullwidth=”on” _builder_version=”4.17.3″ background_enable_color=”off” custom_margin=”0px||50px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]

            Stap 7.
            <\/strong>Onder <\/span>Acquisitie<\/em> kan je alles vinden over het verkeer op je website. Je kan verschillende campagnes bijhouden en zien waar bezoekers vandaan komen en op welke pagina\u2019s ze binnenkomen op je website.<\/span><\/p>\n

            <\/strong><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/maintain.design\/support\/wp-content\/uploads\/sites\/2\/2022\/05\/Google-Analytics-6.jpg” title_text=”Google Analytics 6″ show_in_lightbox=”on” force_fullwidth=”on” _builder_version=”4.17.3″ background_enable_color=”off” custom_margin=”0px||50px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]

            Stap 8.
            <\/strong>Bij <\/span>Gedrag<\/em> kan je vinden wat voor gedrag je website bezoekers vertonen. Hoelang zijn ze op je website? En wat doen ze op je website? Klikken ze door naar andere pagina\u2019s of verlaten ze je website gelijk weer?<\/span><\/p>\n

            <\/strong><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/maintain.design\/support\/wp-content\/uploads\/sites\/2\/2022\/05\/Google-Analytics-7.jpg” title_text=”Google Analytics 7″ show_in_lightbox=”on” force_fullwidth=”on” _builder_version=”4.17.3″ background_enable_color=”off” custom_margin=”0px||50px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]

            Stap 9.
            <\/strong>Als laatst staat links nog Conversie<\/em>. Dit is vooral handig voor webshops. Je kan hier namelijk productverkopen, aankoopbedragen en factureringslocaties verzamelen. Als je geen webshop hebt kan je Conversie<\/em> gebruiken om andere doelen bij te houden, zoals het downloaden van de brochure of aanmelden van een nieuwsbrief.<\/p>\n

            <\/strong><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/maintain.design\/support\/wp-content\/uploads\/sites\/2\/2022\/05\/Google-Analytics-8.jpg” title_text=”Google Analytics 8″ show_in_lightbox=”on” force_fullwidth=”on” _builder_version=”4.17.3″ background_enable_color=”off” custom_margin=”0px||-4px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

            Benieuwd hoe je Google Analytics gebruikt om de data van jouw website te meten? Je leest in deze blog hoe je dit doet!<\/p>\n","protected":false},"author":1,"featured_media":860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-handleidingen","category-website"],"_links":{"self":[{"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/comments?post=857"}],"version-history":[{"count":0,"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/posts\/857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/media\/860"}],"wp:attachment":[{"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/categories?post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maintain.design\/support\/wp-json\/wp\/v2\/tags?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}